Sell It, Baby!
Monday, July 21st, 2008
TVNewsday AM reports that some newscasts around the country are using product placement as an added source of revenue. Here’s how it’s being used at one station.
Oh sure, you’ve seen the occasional Coke can in a movie shot or two. But how do you feel about products placed on your local newscasts?
I don’t have a problem with this, as long as the anchors and reporters near the products can hold on tight to their journalistic integrity.
And–as long as the products aren’t FAKE and IGNORED! C’mon!
The anchors at the station above make no reference to the fake products. I would find that EXTREMELY difficult! C’mon! If there’s a new product in front of you at your house, you’re going to at least acknowledge it. You’re going to eat, drink, play with or explain it…something! If not, it just seems so contrived! If you’re going to put something weird on the set, don’t pretend like it’s not there! How stupid do you think viewers are?





