My favorite mentor. Yours?
Saturday, February 28th, 2009
I was 19 years old. It was one of my first nights on the job at a radio station that paid more than $50 a month. I was the only person in the station.
Eddie Rabbit’s “I Love a Rainy Night” was just wrapping up on the turntable, when one of the cartridges containing commercials got stuck in the machine.
In my attempt to fix the tape machine, a.k.a revenue thief at that moment, I began punching buttons in a frenzy. ”I love a rainy night. You can see it in my eyes.” Eddie Rabbit said nothing more. But I did. My boss, listening to his latest hire from his home, heard a barrage of rumbling and clanging. But it wasn’t loud enought to drown out, “Oh S**t!”
The phone rings. Me: “KNOC/KDBH. This is Sherri. Can I help you?” My boss: “You can help yourself first by reaching over and turning off your mic. Do you need help up there?” Me: “Yes, sir, I do.” My boss: “I’m sending Dan up there.”
I’d heard about “Buffalo Dan” and suddenly realized how he got that nickname. I’ve never seen so much facial hair in my life, even on the plains in my home state of Oklahoma. I still remember his voice. Melodic and sweet for such a big, rough-looking mammal I thought was extinct.
And thus, because I was not fired and Buffalo Dan did not stomp me to death, began a trusting mentorship into the realm of commercial radio.












